It’s hard to ignore, the fact that everywhere we look social games are popping into our lives. Starting with Mafia Wars and Farmville, this once tiny industry has in just a matter of a couple of years exploded into a multi-billion dollar industry, estimated to reach $2.18 Billion by 2012. And the most unthought aspect, is that the majority of these gamers are women. Surpassing the number of viewers of our biggest prime-time television watchers, social games are obviously here to stay. The ability for innovation within these games also seems limitless, able to link gamers to any brand, website, charities, etc. The things we will see out of the social and Facebook gaming industry over the next few years will no doubt be incredible, the possibilities are endless.