Tag Archives: Social Marketing

Burger King Gets Social

http://vimeo.com/17679254

BK has come into the Social game with a new app that provides discounts and free food for those who post there location of being in a Burger King on Facebook. If you really want to get those discounts, those late night sneaks to BK and Taco Bell will not be so secret anymore.

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Filed under Social, The Randomness

Facebook Friend Map

This cool new Google Maps mashup with Facebook let you visualize your social network and how crazily spread out it really is with pinpointed locations. This isn’t the first Google Maps/Facebook Mashup, but its certainly one of the best so far. Written by college freshmen Ajay Mehta, Wesley Zhao, and Dan Shipper, another toast to the future of young entrepreneurs!

 

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Filed under Social, The Goodness

Brand Engages Customers with GAMES

In the world of banking with many cliches about banks market, Standard Chartered Bank gave meaning to innovation. Using the knowledge about their target market and a new way of connection they envisioned with their customers, SCB created an engaging Facebook Campaign Game.

The idea is behind Ramaden, where family and friends gather inside of a tent. The game that SCB recreates that aspect of real life in a virtual setting, allowing users to create their own tent, decorate it with furniture, and invite guests to come visit. SCB credit cards are supplying the means of buying these items and gets exposure all over the game.

Although the campaign hasn’t attracted huge numbers (15,277), it says a lot about the future of marketing for corporations and company’s in making more interactive experiences for their customers.

Do you see a brand/company/website you love making a game out of their product? And reaching across millions of people? We sure do. Tell us what you think.

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Filed under Market Your Website/Blog, Social

“Flip” Your Facebook Profile

Flip your Profile is avalanching its way through the Facebook world. The new Facebook app allows users to make videos in place of profile pictures. WHOA. Now that’s cool, or could be really horrible like we will see our friends fail at making creative, funny videos. I can’t wait lol. Facebook is being innovated til the end of the days, and is keeping its distance from the competition, for now.

The next big question becomes if it will be available for fan pages? This could become the start to some really big investments in viral, integrative campaigns and just awesome videos.

Do you think you will create a profile VIDEO? Let us know.

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Filed under Market Your Website/Blog, Social

Facebook Growth

“7.9 new account registrations per second”. Facebook is unstoppable at the moment, if you are a business, you NEED to be on Facebook. There’s no more being cute about it, you want to be on Facebook and you want to do well on Facebook. Thanks to Social Bakers and DigitalBuzz. Check out the following bits of info:

  • Average user connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • 30 billion pieces of content shared each month
  • 2.5 million websites have integrated with Facebook
  • 20 million applications installed every day

 

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Filed under Social, The Realness

Made for Each Other? Ken Finds Barbie on Match.com

Not a Barbie and Ken fan but its hard to ignore the creative use of social media and potential for viral in this Valentine’s Day campaign.

The world’s largest toy company have turned to social media to release the new “Sweet Talkin’ Ken” doll and celebrate Ken’s 50th anniversary. The campaign is based around a drive to reunite Barbie and Ken and is centered around a website barbieandken.com which allows people to vote on whether Barbie should take Ken back.

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Filed under Social, Viral

Facebook Pages to be Redesigned

Tabs have been removed, and page admins now have the ability to post and comment on other Facebook Pages through a “Login as Page” feature. So now we have business’ that can act as people. Operating more like user profiles, the new layout favors a left hand navigation over the old tabbing system. And just like user profiles have had for the last few months, pages can now feature relevant photos on the top bar, giving space for creativity.

Page admins will be able to interact with Facebook as a page, not as an individual. Admins will also see a whole new news feed, that will display the most important news from the pages they’ve “liked”.

Admins will have until March 10 to switch over though, before Facebook automatically updates every page to the new design.

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Filed under Social, The Realness