Tag Archives: Bookmarklets

M&M’s Space Heroes

Let’s turn every website we visit into a game. That’s what BBDO Denmark did for the M&M’s brand, they have made any website into their “Space Heroes” internet invasion game. Crazy, right? Brands delivering interactive experiences that are accessible anywhere on the web, and we mean everywhere.

This little gimmick is accomplished through Bookmarklets, which are little Javascript apps that are launched from a bookmark. All you have to do is visit the “M&M’s Space Heroes” website, drag a little spaceship into your bookmark bar, then your ready to play on ANY website you like… Facebook, Google, you name it. Click the bookmark in your browser bar, and you’re playing!


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