Category Archives: The Realness

Facebook Growth

“7.9 new account registrations per second”. Facebook is unstoppable at the moment, if you are a business, you NEED to be on Facebook. There’s no more being cute about it, you want to be on Facebook and you want to do well on Facebook. Thanks to Social Bakers and DigitalBuzz. Check out the following bits of info:

  • Average user connected to 80 community pages, groups and events
  • Average user creates 90 pieces of content each month
  • 30 billion pieces of content shared each month
  • 2.5 million websites have integrated with Facebook
  • 20 million applications installed every day



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Facebook Pages to be Redesigned

Tabs have been removed, and page admins now have the ability to post and comment on other Facebook Pages through a “Login as Page” feature. So now we have business’ that can act as people. Operating more like user profiles, the new layout favors a left hand navigation over the old tabbing system. And just like user profiles have had for the last few months, pages can now feature relevant photos on the top bar, giving space for creativity.

Page admins will be able to interact with Facebook as a page, not as an individual. Admins will also see a whole new news feed, that will display the most important news from the pages they’ve “liked”.

Admins will have until March 10 to switch over though, before Facebook automatically updates every page to the new design.

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Supermarkets and Facebook? The Future of Social CRM

Every day we are edging closer and closer to a completely social reliant lifestyle. Sharing our information online has been just the thing marketers have needed to create a system of precisely targeting advertising towards the customers that are most likely to want it. For the purposes of Social CRM though, this movement is only just beginning. Companies will continue to push and want us to share more information that will enable them to do better business. Will we be comfortable with this happening? Or will we really even notice after a while? The following is an idea of where Social CRM is moving, Continue reading

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Nike vs. Under Armour National Championship

In the competitive world of competitive sports, one name has always stood out above the rest, Nike. Yesterday, Nike’s brand baby U of Oregon took on Auburn in the BCS National Championship football game.

Leading up to the game was an abundance of marketing stunts by both sides to get the upper hand in raising support for their team/brand. Sunday night, Nike was projecting the U of O logo across Camelback Mountain in Scottsdale, while Under Armour Continue reading

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Most "Liked" Companies on Facebook Coming into 2011

A ranking that has had not so much importance in the past may become the measure of a company’s social marketing (arguably marketing in general) power. The most popular companies on Facebook have more impression and more access to their fans than even those who spend millions on television advertising. And there not paying anything for it! Expect companies to put more money and more importance on these rankings this year.

The largest following of fans is awarded to Continue reading

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Future of Facebook Pt. 1

Over the last few weeks, Facebook has been receiving attention for becoming perhaps the solidified #1 website, over google. Facebook has been a very fluid changing organism that continues to impress and see the future very well. So today we’re going to go a little more into what we see the “book” doing these next few years.

What is Facebook? I think that 3 years ago this question was somewhat simple to answer. Its a social network where college students and the younger generations were able to express there words and pictures between friends. However, today is a much different “book”. With everyones mom, dog, and employer on the book, it seems as though Facebook is surely soon to lose its hip appeal in our even younger generations (12-18). Facebook has done a very intelligent thing, however, its started to make facebook a business, finally. Knowing that there is only limited time left on the lifespan of facebooks “coolness”, Mark Zucker… has started selling out for the big money.

In a recent article, we discussed how JC Penney became the first major store to officially put its entire store on Facebook. This includes the ability to buy clothing. There is no doubt that many brands will follow. Following in this trend Facebook is removing the need for a search engine such as google, as they are creating their own web within the web. However, this is not the facebook that our younger generation will be attracted to. Its just not, in the history of our innovative culture movers, we have always moved away from the overly popular and towards something more simple and less noisy than that which the Facebook monster is becoming.

Here is an image showing the activity of Facebook from around the world.

There is no doubt in my mind that Facebook is the most powerful website in the world right now, and theres no reason why you, as a business person, or even as an individual, shouldn’t use the book as a marketing tool. We here, are just stating that the this is about the top of the peak for Facebook, here in the next year or two.

And the Goldman Sachs Investment, this is exactly how things should shake out if Facebook was to take a plunge in the next couple years. The folks at Goldman Sachs, as upstanding citizens as they are, are interested in making a quick buck. Let’s just assume that they bought a portion of this company to make money. The immediate future of Facebook is obviously very bright, everyone from around the world is joining the sight at an unstoppable rate. Next, the business’ are coming into Facebook, also at an unstoppable rate, e.g. my corner newspaper stand guy just sent me a business “like” request! The value of Facebook from an outside perspective is growing hugely. However, Mark Z is a now thinking like a businessman, no longer a startup entrepreneur, and we know this because he’s now in the good company of the fellows at Goldman Sachs.

Facebook is comitting suicide, slowly, but they’re doing it while making a lot of money, and I’m assuming Mark Z is okay with that.

Next week we’ll have a “part 2” of the future of Facebook on how we at thebestdamnmarketingblog see things going, and talking more about why and how Facebook is killing itself. Until then, please let us know what you think  will be happening with Facebook in the future!?!

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