M&M’s Space Heroes

Let’s turn every website we visit into a game. That’s what BBDO Denmark did for the M&M’s brand, they have made any website into their “Space Heroes” internet invasion game. Crazy, right? Brands delivering interactive experiences that are accessible anywhere on the web, and we mean everywhere.

This little gimmick is accomplished through Bookmarklets, which are little Javascript apps that are launched from a bookmark. All you have to do is visit the “M&M’s Space Heroes” website, drag a little spaceship into your bookmark bar, then your ready to play on ANY website you like… Facebook, Google, you name it. Click the bookmark in your browser bar, and you’re playing!


Leave a comment

Filed under The Goodness, The Randomness

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s